LATICRETE helps victims of Superstorm Sandy

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, reached out to victims of Superstorm Sandy by uniquely gathering donations at the recent World of Concrete® I World of Masonry Exposition, held at the Las Vegas Convention Center, February 5-8.

The firm constructed a stone wishing well aptly named "Fountain of Change," positioning it in a focal spot within their WOC exhibit. Visitors to the LATICRETE booth were invited to contribute their pocket change. At the end of the expo, the total sum of donations was tallied with a 100% LATICRETE match, subsequently presenting the entire amount to the American Red Cross in an effort to help victims of Superstorm Sandy.

"Two of our key Technical Representatives working within our Specialty Products Division, live in the New York City region. Unfortunately, they were affected by Superstorm Sandy, “stated Allen Hunter, LATICRETE Channel Manager, Specialty Products Division. ”LATICRETE has a history spanning six decades of helping those in need. Collectively, we decided to implement that longstanding company regimen, extending a humanitarian arm to those who suffered setbacks due to that awful storm. So, we contacted the American Red Cross, which was very receptive to our "Fountain of Change" idea. The at- show response was extremely positive. We were pleased to be able to help out."
About: Featured
OSHA’s Top 10 Violations of the Year

In the construction and general industry fields, there are quite a number of dangers within the various work environments. This, of course, makes perfect sense when you consider the number of variables one must deal with daily. It is only logical when you

By: Justus Everett
About: Featured
Read More
Lightweight Concrete Masonry Block: Building Efficient Buildings Efficiently

In the construction industry, masonry is a labor-intensive trade. Each day, masons handle thousands of concrete masonry unit (CMU) that form a building’s structure. Because normal weight (NWT) CMU weigh about 50 pounds (lbs), repetitive lifting can strain

By: Jody Wall
About: Featured
Read More
Cultural Heritage Meets Modern Architectural Design: The Alain Ducasse Restaurant, AlUla

For Craft Group’s Alain Ducasse restaurant project in AlUla, we fostered a collaborative effort between the design team and local craftsmen and ensured that the masonry work reflected the area's cultural heritage while meeting modern construction standard

Read More
MASONRY STRONG Podcast, Episode 12 Recap: Paul Cantarella Jr., President at Cantarella & Son, Inc.

On this episode of the MASONRY STRONG Podcast, Paul Cantarella Jr. joins the show to talk about his career and passion for the masonry industry, how his journey started, the building of his family's company, and his life outside of work as well. Childhoo

By: Justin Stengel
About: Featured
Read More