“Rig Racin’” app hits 100,000 downloads

Words: Steven PomerantzHanley Wood Exhibitions reports that Rig Racin’, the official mobile game app from World of Concrete, hit a whopping 100,000 downloads within a month of its release.

Rig Racin’ has increased awareness of the World of Concrete brand and has driven engagement with concrete industry professionals across the globe. The game is available in the Apple App Store for iOS devices and Google Play for Android devices.

Game players can steer mixer trucks through three action-packed, challenging game-play environments. Players must deliver their cement load on time to receive in-game rewards and to advance to more challenging levels throughout the game. The better the player, the more in-game cash the player can earn to purchase new themes for various mixer trucks.

“As we celebrate the 40th edition of World of Concrete in 2014 this month, the timing could not have been better for the launch of this exciting game. We are thrilled that it has been so successful in such a brief period of time,” said Tom Cindric, Vice President, Hanley Wood Exhibitions. “We are proud to be providing this digital extension of the World of Concrete event to the gaming world. It’s definitely a unique platform in the tradeshow industry.”

World of Concrete is the industry’s only annual international event dedicated to the commercial concrete and masonry construction industries. Featuring indoor and outdoor exhibits with the industry’s leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions, and a world-class education program. To learn more, visit www.worldofconcrete.com. Watch the Rig Racin’ video on the World of Concrete YouTube page.

Hanley Wood partnered with Soap Creative, a digital interactive group to create the concrete-themed racing game

"We're very pleased with the audience response to this compelling game. We've received so much positive feedback from across the globe about Rig Racin' and World of Concrete. Without question, Rig Racin' has enabled us to extend the reach of World of Concrete to areas we had not touched previously," said Jeff Davis, Director of Digital Products for Hanley Wood Exhibitions
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