Attracting the Younger Generation

Words: Brandon HartsellEach month, the Associated General Contractors of America (AGC of America) releases its analysis of U.S. Department of Labor data, with the latest construction employment statistics. And each month, almost without fail, the press release includes a call for more to be done to help attract workers to construction.

In a recent national survey, AGC of America found that “two-thirds of contractors have a hard time finding qualified craft workers to hire.” And this is amid a strong demand for construction.

Part of attracting workers is getting young people interested in the trades, learning from the “veterans” and becoming the next veterans themselves.

The North Carolina Masonry Contractors Association (NCMCA) has just approved the formation of a new subgroup that will focus on the young professional. Similar to the MCAA’s South of 40 program, the core mission of this group will be to provide members the opportunity to learn, become more involved, and introduce a youthful voice into the masonry industry. While vocational programs and various masonry competitions around the country involve the younger generation, there has been very little effort to include those aged 20—40 in monthly meetings, conventions and board meetings.

Brandon Hartsell, Central Region vice president of the NCMCA, is leading this effort in his region. He says we need to develop lasting relationships with younger people, encourage their new ideas and educate the leaders of tomorrow. “In this way,” he says, “the masonry industry will be as solid as the products we promote. If we do not scout the talent and attract a younger generation to this business, how do we ensure it will still be strong in 30 years?”

Along with Brandon, I ask you to consider the following: what is being done in your region? What are you doing to help?
About: Featured
Echelon Masonry Introduces Ashton Brick, Its Latest Line of Artisan Masonry Veneers
April 2025

Echelon Masonry, North America’s leader in architectural masonry products and materials, announces the availability of its newest product line of artisan masonry veneers, Ashton Brick, in select states. Combining a classic brick aesthetic with durable con

Hilari Barton
Read More
MCAA Showcases Innovation at North Florida Masonry Showcase
April 2025

On Friday, April 11th, we had the pleasure of representing the Mason Contractors Association of America and our Outreach and Education Division at the North Florida Masonry Showcase. This event welcomed 15 high school students who demonstrated their growi

Conner Birdsong
Featured
Read More
Thank You For Bidding In The 2025 Online Auction
April 2025

The MCAA extends a huge thank you to everyone who bid in this year’s online auction. With hundreds of bids on over 150 items, this year’s auction was another huge success. We also want to thank all of our amazing donors who put items up for auction. Wit

Justin Stengel
Read More
Preparing Masonry Jobsites for Summer Weather
April 2025

Spring is in the air, and summer is right around the corner. With that in mind, it’s time for all of us in the masonry industry to start preparing for warmer weather. It is very important that we consider the risks associated with working in the summer he

Macy Williams
Featured
Commercial Masonry Heaters Safety Training
Read More