Masonry Magazine July 1967 Page. 20
Marsteller Inc. Wins ABP Award for PC Ad Campaign
What the heck could you design with this! Or with any of these glass blocks.
Marsteller Inc. has won an American Business Press award for an advertising campaign created for Pittsburgh Corning Corporation. The campaign was cited for the way it "stimulated interest among architects in the advantages of glass block as a modern, versatile building material." Actual-size, four-color inserts of Intaglio glass wall units ran in architectural and masonry publications in this country and Canada.
The American Business Press, a professional organization for industrial, institutional and professional publications, annually gives awards for excellence in advertising. This year ABP had more than 500 entries and awarded honors to 20.
Pittsburgh Corning's winning campaign was developed with the supervision of James H. Coleman, manager, advertising and sales promotion, and B. C. Wild, vice president, Marsteller Inc.
Campaign that won ABP award featured actual-sized, four-color inserts of Intaglio glass wall units and was run in Masonry, the magazine for the entire Masonry Industry.
Holding award presented by American Business Press is James H. Coleman, manager, advertising and sales promotion, Pittsburgh Corning Corporation (left), and B. C. Wild, vice president, Marsteller Inc.
high of $93.5 billion not including $3.5 billion in sales by manufacturers and distributors of heavy construction machinery and equipment.
According to Keith Peetz, AED's Financial Management Committee Chairman, "Banknotes" is the latest in a series of mailings to bankers designed to make them more familiar with the market for financing represented by the equipment and construction business.
The message Associated Equipment Distributors is beaming to banks in a continuing public relations program is summed up in one paragraph in the new brochure. It says: "Construction equipment loans can be safe and profitable for the bank which understands the operation of an equipment distributorship, the nature of the heavy machinery involved, and the needs of construction contractors."
Copies of "Banknotes" may be had by writing Associated Equipment Distributors, 615 West 22nd Street, Oak Brook, Illinois 60521.
Stanley Chief Engineer
Larry L. Stanley has been appointed Chief Engineer of Dur-O-wal, the nation's leading manufacturer of masonry wall reinforcement with ten plants in the United States plus one in Canada. Stanley has been employed by Dur-O-wal for the past two years. Stanley is a native of Iowa, graduating from Thurman High School in southwest Iowa and from Iowa State University at Ames, Iowa where he received a B.S. Degree in Civil Engineering in 1958. Previous employment includes City Manager, Commercial and Industrial sales engineer for the Portland Cement Association in the state of Iowa. He served three years in the military as an artillery officer.
He is a member of numerous state and national organizations including National Society of Professional Engineers (NSPE), Iowa Engineering Society (IES), American Concrete Institute (ACI), Construction Specification Institute (CSI), Building Officials Conference of America (BOCA). In addition is currently serving as an advisory member to several national and local code organizations and specification bodies. He has complete a term as director of the Iowa Concrete Masonry Association.
Stanley is married and the father of three children, and resides in Cedar Rapids, Iowa.
Name Dominique
Material Service, division of General Dynamics, has named N. Louis Dominique as Manager of its newly-formed Masonry Department. The appointment represents a consolidation of the firm's Brick and Tile Department and Masonry Sales unit, which previously operated as separate departments.
Mr. Dominique is a 10-year veteran of Material Service, in sales of the Company's extensive line of masonry (Continued on page 19)
Seattle Course
(Continued from page 15)
Krsak, Ken Thompson, W. E. Dixon, Douglas MeGar, Engene Schreiner, R. L. Johnston, John Barnes, L. Leffler, Joe E. Schouten, John Bromley, Virgil Vandenburg, Montie Smallen, Wm. N. Smith, Howard Jacobs, Wm. Young, Henry Hansen, Robert Nachtsheim, R. G. Davidson, James B. Davidson, LeVern Ebright, and Jack Hardwick.
New Brochure
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ment Committee of Associated Equipment Distributors.
Under the title "Banknotes on Construction Equipment Financing", the 10-page folder points out that dollar volume in this country's construction industry during 1966 reached a new