Masonry Magazine April 1967 Page. 28
reaches
to 7 feet
lifts 2500 lbs. ...
to 2212 feet...
in front of wheels! in 15 seconds!
THE, NEW
LULL
MODEL
225
HIGH-LIFT LOADER
Here's the machine that meets your needs best for versatile and economical construction material handling. You'll use it in your supply yard for loading and unloading trucks, and for stock piling materials and elevating big loads up to 3 stories high on the job site! Ruggedly designed and built for years of continuous day-to-day use with little or no down time, this new Lull Model 225 HIGH-LIFT LOADER is safe and easy to operate... all machine movements are instantly hydraulically-controlled by the operator. And you can choose from a variety of quick-change attachments for use with this new HIGH-LIFT: concrete hoppers and buckets, rigid crane, material buckets, workmens' platforms, etc.
Built to Last by Lull... with these Outstanding Features!
• Strong Triple-Activated Tubular Lift Arms-cross-braced to prevent twist and sway
• Automatic Self-Levelling Forks at any height
Forks Tilted from Operator's Seat-13° Forward and Rearward
• Revers-o-Matic Torque Converter Transmission
• Four Speeds Forward and Reverse-Shuttle Lever Control
• Double Reduction Type Driving Axle (reduce axle shaft stresses by two-thirds over single reduction style)
• 2-Wheel Power Hydraulic Steering and Brakes
• Four Cylinder Ford "Model 172" Industrial Engine-65.5 H. P.
• Lull-Designed Lifetime Double-Acting Hydraulic Cylinders
• Variety of Quick-Change Carriage Attachments
Ask your dealer about the new Lull 225 today, or write
The Selling Parade
(Continued from page 10)
key was returned. Norvell put it on his watch-chain.
"This key," he said thoughtfully, "epitomizes for me the meaning of home. I am having similar ones made for my wife, for my son, and for my daughters. I believe that I could give them no more unusual or welcome gift."
For a time the two men talked of other things. Then the banker said:
"I'm rather interested in that theory of yours about the key to your home. I'm a sentimental man. Could you have a key like that made for my house?"
"Why, yes," said Norvell. "Of course. I could."
"Well," said the banker, "I'm going to have one and to give one also to my wife and one to my son. What would they cost?"
Norvell told him. He walked out with an order for three keys. He had sold the almost impossible to the most difficult prospect in the countryside. He had done more. He had started a vogue for gold house keys. Not only did the banker get his keys, but other men liked the sentimental idea and there followed a number of orders.
The men in Norvell's organization received the news of the sale with amazement. And within them was born an unbounded admiration and affection for their boss, who had called for the most difficult proposition they could figure on, and had got away with it.
All rights reserved. APRIL 1967
Natco Reorganized
Natco Corporation, Pittsburgh based leading producer of structural clay products, has been reorganized as a subsidiary of Fuqua Industries, Inc., of Augusta, Ga., it was announced by J. B. Fuqua, president and chairman of Fuqua and chairman of Natco.
Newly appointed officers of Natco are Ewing O. Horner, president; Paul W. Gallagher, vice president of sales; Harry Papier, vice president of plant operations and Don E. Thompson, secretary-treasurer. All are former Natco officials.
Besides Fuqua, directors of Natco include Thomas J. Hennesy, James A. Goese and Ewing O. Horner. Natco will be headquartered at its present location at 327 Fifth Avenue, Downtown, Pittsburgh. While his interests are diversified, Fuqua is basically interested in the communications field. He has taken an active part in the affairs of Natco since 1965.