Masonry Magazine March 1969 Page. 38
fast uniform mixing
HERE'S ONE WAY to get fast, uniform mixes every time with Western mixers. For plaster, mortar, terrazzo 5 sizes from 31% to 10 cu. ft. With self cleaning paddles or optional high production spiral blades. For concrete 4 sizes from 3 to 6 cu. ft.... tilt type, side discharge models with adjustable tilt lock, chain drives, gas or electric motors. See your Western Distributor for prices and catalogs.
Model 1000. 10 cu ft capacity for plaster, mortar, terrazzo. Enclosed clutch on gas models.
Model 6-5. 6+10% cu. capacity for concrete. Hardened steel sprocket dependable chain drive.
WESTERN
WESTERN PRODUCTS
1234 North 62nd Street
Milwaukee, Wisconsin 53213
W69-12
A DIVISION OF
DOUGLAS DYNAMICS CORPORATION
38
"Brick"
(Continued from page 21) the case of Structural Clay Products Institute vs. Crowe-Gulde Cement Co., in which the latter attempted to register a concrete brick as "Founder's Brick". In defense of "real" brick, SCPI cited an earlier 1956 ruling by the Federal Trade Commission, brought in a phalanx of testimony from respected professionals, and even invoked Funk and Wagnalls Dictionary.
In refusing Crowe-Gulde's application, the Trade mark and Trials Appeal Board laid down this ruling: "The question is not the breadth of the meaning of the word brick, but the meaning which the word would be likely to have to persons in the building construction and related fields.
"To such persons, the word brick signifies a structural unit made of fired clay or shale. (and) such being the case. the use of the word brick for a product made of another material (and not so identified) would be likely to mislead or deceive prospective purchasers of such goods into believing they are made of fired clay or shale."
Of what consequence is this to the public? SCPI Executive Director R. W. Otterson explains: "Since brick is such a widely known and used product, people draw immediate connotation from the word. To them brick means a host of things ranging from beauty to durability. When this reputation is "borrowed" by imitators, the buyer is deceived-especially if the imitation brick doesn't live up to the reputation of the real thing. This ruling protects both makers and buyers of brick."
Progress
The construction equipment distribution industry's "Progress Purpose Promise" serves as the theme-and the title of a booklet just published by Associated Equipment Distributors (AED), in commemoration of the 1300-member international association's 50th year of service to the industry.
Briefly tracing the history of man-the-builder from an era when muscle alone was the primary building tool, the 16-page brochure graphically illustrates the equipment industry's progress over the past half-century, and gives hints as to what may be in store among the promises of years to come. Copies may be requested from the AED Executive Office at 615 West 22nd Street, Oak Brook, Illinois 60521.
another
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T
QUICK-MOUNT
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• Provides
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protects against twisting and
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Reduces Side Wear, increases blade
life.
Gives operator a firmer feel of cut-
ting and improves performance.
• Permits Faster Cutting because
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T
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1000 West 25th Street, K. C., Mo. 64108
masonry
• March, 1969