Masonry Magazine June 1970 Page. 24

Words: Charles Velardo, Allen Young, Paul Clements, George Miller, John Heslip, Harry Strauss, Robert Dalton, Paul Rosensteel, James Murphy, Ray Wimer, L. Wade, Ray Lackey, Joe Forte, Joe Fisher, Ralph Renner, E. Ecclestone, Gosta Sandstorm
Masonry Magazine June 1970 Page. 24

Masonry Magazine June 1970 Page. 24
Promotion Clinic Held
The 2nd Annual MCAA Masonry Industry Promotion Clinic was held on Saturday, June 13th, at the Royal Sonesta Hotel, New Orleans. Those participating in the presentations were: John Heslip, Masonry Institute of Michigan; James J. Murphy, UMA of Cincinnati; Ray Wimer, UMA Portland, Oregon; Paul Rosensteel, Arizona Masonry Guild and Ray Lackey, International Masonry Institute. Presiding was MCAA President Allen Young and MCAA Executive Vice President George A. Miller.

Those attending were: Allen Young, Memphis; Robert Dalton, Cleveland; Charles Velardo, Boston; Joe Forte, Joe Fisher and John Heslip, Detroit; Paul Clements, Louisville; Ralph Renner, Dayton; Paul Rosensteel, Phoenix; Ray Wimer, Portland; James Murphy, Cincinnati; Ray Lackey, Washington, D.C., and Harry Strauss, Jr. Birmingham.


Cement Firm Diversifies
General Portland Cement Company has announced its diversification into the field of real estate development. Chairman L. James Wade, Jr. said that the company's initial project will be a $72 million joint venture with E. Liwyd Ecclestone, Jr., prominent Florida builder-developer, to build a 1500-unit luxury condominium-marina apartment complex in North Palm Beach, Florida.

The vast Florida project, known as Old Port Cove, is planned to embrace 18 multi-story structures sprawled over a 60-acre site strategically located on U.S. Highway I and bounded by extensive waterfront on the Intercoastal Canal and Lake Worth. It is considered one of the choicest undeveloped real estate sites remaining in the Palm Beach area.


Books...
1970 American National Standards Catalog. 128 pp. 1,700 international recommendations. Indexed. Free.

ANSI has just published its 1970 Catalog which lists nearly 4,000 American National Standards and 1,700 international recommendations and includes an 18-page index to the titles of all listings.

Added to the expanded 128-page edition are American National Standards approved by ANSI through January 15, 1970, and the international recommendations (standards) received by that date from the International Organization for Standardization (ISO), the International Electrotechnical Commission (IEC), the International Commission for Rules for the Approval of Electrical Equipment (CEE), and the Pan American Standards Commission (COPANT).

The American National Standards Institute is the national clearinghouse and coordinating agency for voluntary standardization in the United States.

Copies of the 1970 catalog may be requested from American National Standards Institute, 1430 Broadway, New York, N.Y. 10018.

Man the Builder by Gosta E. Sandstorm. 275 pages plus index; 205 illustrations (54 in full-color); 94 x 10%; McGraw-Hill; $16.00. Publication date: May, 1970.

In the foreword to his book, Sandstorm writes, "This book may perhaps be classified as an exercise in technological history, because it is primarily concerned with man in his capacity of builder. But an attempt has been made to fit engineering into a general frame of reference." This thoroughly documented volume, first published in Sweden and now published in the United States by McGraw-Hill, provides insights into the techniques of building that have evolved from prehistoric days to the present.

Sandstorm discusses both the simple and the bold design in building: reed houses and giant cathedrals, simple tombs and the pyramids, fences and huge dams. He shows the interrelationship of buildings from different cultures, caused by diverse economic, social, and political forces. He writes, "It is all very well to give the known facts and figures on the Cheops pyramid, or for that matter the High Dam at Aswan. The pyramid-like the dam-makes sense only when viewed in context with its contemporary society the totalitarian state, religious ideas, farm economics, the nature and behavior of the Nile, and so on."

He points out that Greek temples, Roman aqueducts, medieval canal works and fortifications serve "definite and different ends but express in their construction the social, mental, economic, political, and technical capabilities of their age."

Profusely illustrated with more than 200 illustrations (54 in full-color), this comprehensive book also provides a pictorial history with its sketches, engravings, maps, drawings, and photographs.


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