Masonry Magazine June 1974 Page. 13
All-Masonry Exhibit Featured at Builders' Conference
The masonry industry, in a major breakthrough in cooperative promotion, successfully sponsored an all-masonry exhibit at the 6th annual Apartment Builder/Developer Conference & Exposition (AB/DC&E) in Chicago. The exposition was held April 29-May 1 in McCormick Place. More than 12,000 pre-registered design and construction professionals and government officials attended the three-day show, largest in AB/DC&E's brief history. Show officials estimated that approximately 4,000 additional people registered on a day-to-day basis.
The Chicago Masonry Council undertook the sponsorship of a masonry booth at the show, and through the support of five local groups and the International Masonry Institute found a success formula for future cooperative efforts. In addition to IMI, the five local sponsoring groups were: Brick Institute of America, Region 5; Chicago Masonry Institute; Clay Products Dealers Association of Chicagoland; Masonry Advancement Council of DuPage County, and the Lake County Masonry Promotion Fund.
The booth's visual display provided an invitation to stop, read and touch. The backdrop, consisting of eye-catching lighted panels, was first used at the MCAA convention in Las Vegas last February. Apprentices from union locals 21 and 56 (Cook and DuPage Counties) built four wall types and paved the booth with thin brick pavers prior to the show's opening. Wall types exhibited included two 8" brick and block solid walls, a standard veneer wall, and the "super-wall" featured in recent energy-directed ads (10" brick and brick-insulated cavity wall).
This combination of color, light and texture produced an exhibit that was the show favorite. To attract special attention, the exhibit featured a daily bricklaying contest between two Playboy models and two apprentices. During the contest hours, the audience was sometimes five deep around the three sides of the booth.
Also featured was a cash prize of $100 awarded to the individual who came closest to guessing the exact number of brick used in the new Hyatt Regency Chicago. A scale model of the nearly completed 36-story hotel was mounted at the front of the booth. Guesses ranged from 20,000 to 3.5 billion, though the winner was only 2,700 brick short with his guess estimate of 675,000 triple size units.
Michael Bruette and Steve Patzer, apprentices of BM & PIU Local No. 56, begin constructing brick displays for the Chicago Masonry Institute's exhibit at the 6th annual Apartment Builder/Developer Conference & Exposition in Chicago. In the background are union, mason contractor and supplier representatives. Newly elected president of the Mason Contractors Association of Greater Chicago, John E. Whaley, is pictured in the center of the group, next to the two Playboy models who served as hostesses for the display. Whaley, who is president of Ceisel Masonry, Inc., also serves as secretary-treasurer of the Chicago Masonry Institute Promotion Trust.
Note the "careful and precise" alignment of brick units and the "uniform" mortar joints of the wall the girls are building!
Minnesota Contractors Elect Officers
Pictured are the newly elected officers of the Minnesota Concrete & Masonry Contractors Association. (From the left) president, Karl David, Carl G. Olson & Sons; vice president, Eberhard Bulach, E.L. Bulach Construction Co.; treasurer, Phil Malmstedt, Dahlstrom & Malmstedt, Inc., and past president, Sid Mosman, Fireplace Construction Co. Not pictured is secretary Lester Juehrs, Corning-Donohue Co.
SUN HEATED SCHOOL
SUN HEATED SCHOOL-Honeywell has completed installation of this experimental solar energy heating system at a junior high school in suburban Minneapolis. A water-glycol solution circulated through the 246 collectors is heated to 130-150 degrees by the sun and is used to heat return air from the school building, fresh ventilation air or water for showers, lavatory and kitchen use. The project is sponsored by the National Science Foundation through a cost-sharing contract with Honeywell's Systems and Research Center. This experimental solar energy system is sized to supplement the school's conventional heating plant and is expected to result in fuel savings and reduced costs for the over-all system.