Masonry Magazine July 1976 Page. 18
IMI Promotion Meeting
(Continued from page 17)
said, "Our purpose at this Sixth Annual Promotion Meeting is to:
• Outline the next major growth steps for IMI and related local, regional, provincial and state promotion groups.
• Arm each of you with information about market trends, competitive problems, or opportunities.
• Encourage you to return home prepared to dig out additional information related to your own area and needs,
Map out well-planned promotional, technical, educational and service programs to increase masonry's share of the construction market in your area. In this way, you can capitalize on the trend back to masonry and increase job opportunities for your members, as well as all in the industry throughout Canada and the U.S."
IMI Advisor Thomas F. Murphy, President of the International Union of Bricklayers & Allied Craftsmen joined the IMI Chairman in welcoming the delegates and wives and urging all of them, especially the wives, to use the information provided at the meeting to influence everyone they come in contact with back home.
IMI Trustee Eugene George presented IMI's new slide show on All Weather Construction. Ray Lackey, of IMI's PR-Ad agency presented a new IMI slide show titled Load-bearing & The Mason Contractor. The mason contractor slide show will be available soon.
"Fire Safety & Interior Partitions" was discussed by IMI's consultant Ed Schultz, President of Code Consultants, of St. Louis, MO. "Denting Metal Building Competition" was outlined by John Heslip, Executive Director of the Masonry Institute of Michigan. "Panels Or Conventional Masonry? The Robert Barshire Experience" was discussed, and slides shown, by the Masonry Institute of Washington's Executive Director Gene Salveson.
Joe Ben Stone, who is working closely with IMI to bring about formation of the Masonry Institute of Kansas & Missouri Valley, spoke on "Surface Bonding Construction." Representing the newly formed Masonry Institute of Houston/Galveston, Executive Director Gregg Borchelt told how promotion groups and mason contractors are "Toppling The Tilt Up."
"Weatherproofing Masonry Structures" was the topic covered by IMI Secretary-Treasurer George Miller. During the technical day he discussed "Masonry & The Engineer."
Thomas Redmond, P.E., Director of Technical Services for the National Concrete Masonry Association told about cooperative efforts of 13 national masonry industry organizations and what they are doing in "Meeting The Wood Basement Threat."
W. Neil Fraser, Executive Director, Canadian Masonry Contractors Association, gave an in-depth report on "Canadian Technical/Promotional Programs." A unique question-and-answer panel presentation on "Loadbearing Masonry-Promotional/Technical Services" involved Buck Richardson, Director of IMI's Masonry Engineering Department; W. Thomas Munsell, P.E., Structural Engineer, Masonry Institute of Michigan and Robert J. Helfrich, P.E., Technical Director, Colorado Masonry Institute.
The Masonry Industry Committee (a working body of national organizations) was represented by Committee Liaison member L. G. Carlisle. He revealed the results of MIC research in regard to the "M" factor, or role the mass of the masonry wall plays in energy conservation, Points from his address "Masonry Research On Energy Conservation" will be released shortly by MIC and the seven mem-
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masonry • July, 1976