Masonry Magazine August 1979 Page. 17
Mason Contractor News
IMI Produces New TV, Radio Commercials
A new set of television and radio commercials about masonry and energy conservation has been introduced by the International Masonry Institute. Called "Timeless Problems," the full set includes 60-second and 30-second TV spots, and a "60" and a "30" for radio.
The well executed, animated TV commercials trace some of the "timeless problems" man has faced since the dawn of time ("I'm hot." "I'm cold"), and point out why the ancient Egyptians built their temples with masonry the heavy stone acted as a thermal blanket to keep heat out when the desert sizzled, and to keep heat in when evening temperatures plunged.
For information on ordering the sets, contact IMI, 823-15th St., N.W., Washington, DC 20005.
MCA Arkansas Elects Officers for 1979-80
At its 1979 convention held at Indian Rock Resort, Fairfield Bay, Ark., the MCA of Arkansas elected officers for 1979-80. Elected were (pictured from left): Ted Brewer, executive director: John W. Dunaway, president; Raymond Roberts, vice president, and Ray Echols, secretary. Ray Lackey, executive director of the International Masonry Institute (IMI), Washington, D.C., was principal speaker at the convention.
Canadian Firm Promotes Concrete Block Masonry
Lafarge Concrete Ltd., Vancouver, B.C., is promoting use of concrete block masonry with new, four-color literature showing the attractiveness and versatility of these masonry units.
"We will be calling on architects, builders and developers in our area to show them what masonry can do for their future projects," said Bernie Sandberg, technical sales representative for the company.
IMI Honors Bidwell
Donald R. Bidwell (right), Plymouth, Mich., receives a resolution from the International Masonry Institute (IMI), Washington, D.C., commending him for services as founding trustee and first chairman of that industry promotion organization. Making the presentation is Frank Soave, president of the Masonry Institute of Michigan. Bidwell, a past-president of MCAA, is president of D.R. Bidwell Masonry, Inc.
Researcher Al Isberner Gets ASTM Merit Award
Albert W. Isberner, Jr., principal research engineer for the Portland Cement Association's Research & Development/Construction Technology Laboratories, Skokie, Ill., is a 1979 winner of the Award of Merit from the American Society for Testing & Materials (ASTM). The award simultaneously names the recipient a Fellow of the Society.
The award was presented on June 20 during ceremonies hosted by ASTM Committee C-12 on Mortars for Unit Masonry at the Benjamin Franklin Hotel, Philadelphia, Pa.
Isberner was cited for his "long and distinguished service in advancing the voluntary standardization of continued on page 28