Masonry Magazine April 1986 Page. 21
Planning
Another key to our future success is good planning - the kind of good planning that will help us estimate our needs and opportunities. We could do a lot worse than emulate our industry manufacturer counterparts, the members of the Brick Institute of America and the National Concrete Masonry Association. Both of these organizations are involved in long-range planning efforts to improve their circumstances within this industry.
NCMA, under the leadership of our old friend, John Heslip, has announced that it plans to double its members' production of concrete masonry units. Double their production! That is their goal - but look at the tremendous opportunity they will be providing for us!
Along with this tremendous opportunity comes a tremendous challenge. I have already mentioned the fact that a shortage of masons already exists today. Our sister group, NCMA, is talking about promotion efforts that may double their production. We have got to respond. We must support NCMA in its efforts. Through the training programs of IMI, we must train the craftsmen necessary to meet our industry's growing and changing needs. Individual mason contractors cannot do that alone. We have to band together to do it, and that is what MCAA is for.
Take a look at our industry counterparts at the International Union of Bricklayers and Allied Craftsmen. They are not sitting around waiting for others to solve their problems - and they have some. They are planning to cope with those problems. Their Project 2000 Committee has made an in-depth study of where BAC is, how it got there, where it wants to be, and how it can get there!
I do not know how many of you are familiar with the BAC Project 2000 effort, but it is a most impressive undertaking. The Bricklayer's Union has sought input from industry experts and leaders throughout the United States and Canada. Their Committee has been counseled by architects, engineers, contractors, builders, labor leaders, educators, public relations people, and consultants. They have not sought people to rub their back, or blow smoke at them, but, rather, they have all but begged for serious criticism. They are now in the process of making their long-range plans for the last decade-and-a-half of this century. I have attended and spoken to some of their meetings, and I have been thoroughly impressed! While I have strong feelings about what their top priorities ought to be - namely, to concentrate on organizing and training - I find most of their summary recommendations are in this industry's best interests, and parallel my own convictions! I am convinced that MCAA must take account of its own house, and undertake to produce similar long-range plans. Without a long-range plan, we will enter the future absent one of the keys to success for the MCAA member.
(continued on page 51)
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MASONRY-MARCH/APRIL, 1986 21