Masonry Magazine August 1993 Page. 14

Words: Richard Matthews, Lenny Pardue, John Smith, Donald Grant, W.C. Dentinger, W. Vernon, Kenneth Tejeda, Harold Kochan
Masonry Magazine August 1993 Page. 14

Masonry Magazine August 1993 Page. 14
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One way to survive and possibly thrive, in today's marketplace is to give every employee a chance to contribute suggestions, ideas, and opinions. Our employees are being asked to take greater responsibility for their jobs than ever before. We are encouraging better employee participation."



The responses to our questions indicates that there's not a single magic cure-all to surviving the industry slowdown. A number of considerations must be made before putting together a strategy that works. Picking and choosing from the advice here is a starting point.
During hard times it is vital to keep expenses low so as to increase profits. Reducing overhead is the first step in surviving an industry slowdown. Doing a quality job is also important as is generating new work.
Bidding low is crucial to securing new jobs, selectivity, however, is significant to profitability. Low-balling to produce jobs leads to a dead end as does taking on a job your company is not geared to handle. Getting your employees involved in a survival program is also worth considering, for they constitute a potential pool of ideas.
In all, the overall tone of our participants was optimistic. Considering the advice they've offered should help your firm in developing your own winning strategy for surviving these tough times.

"Tough"
Participants
W.C. Dentinger, Jr., Bill Dentinger, Inc.,
Waukesha, Wisconsin; Donald C. Grant,
Grant Masonry Contractors, Fenton,
Missouri: Harold E. Kochan, Hansen and
Hempi Company, Elmhurst, Ilinois:
Richard Matthews, KCMO, Miamisburg.
Ohio: Lenny Pardue, L.C. Pardue, Inc.,
Tualatin, Oregon; John J. Smith, John J.
Smith Masonry, St. Louis, Missouri;
Kenneth J., Tejeda, R and R Masonry,
North Hollywood, California, W. T. Vernon,
Vernon Masonry, Houston, Texas.



14 MASONRY-JULY/AUGUST, 1993


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