Masonry Magazine January 2007 Page. 15
about new ideas and building tech-
niques, and the best place to find out
what's new in the masonry marketplace.
As we all know, the vast majority of
our customers use the Internet as their
primary research tool. MasonrySys
tems.org will become our customers'
destination of choice, the gateway to all
the industry resources and information
they need to design and build a high-
performance masonry structure. And the
easier it is for them to understand our
products and systems, the more our cus-
tomers will specify them. We all win.
How You Can Help
As you can imagine, building the
"Library of Congress" of masonry web
sites is a massive job. Yes, our Council
will continue to dedicate hundreds of
volunteer hours to the project. Yes, we
will seek permission from other mason
ry websites and publications to feature
their well-researched information on
MasonrySystems.org. But it will take
much more than that to craft a superb
site and to market it effectively. It will
take the expertise of our professional
website developers and a full-time site
editor to get the job done.
Our first year's budget for creating,
testing, launching and aggressively mar
keting the MasonrySystems.org website
is $250,000. In year two, we will add a
major print advertising campaign to the
mix, for a total annual budget of
$475,000. In years three through five, we
anticipate that revenue derived by adver
tising on the website will offset our
expenses by as much as 50 percent.
This would be a huge investment for
a single company or organization to
make in marketing its products. But it's
not a lot of money for an entire industry
to invest in itself. We invite you and your
company to join us in making Mason
rySystems.org a reality. Please consider
contributing $500, $1,000 or more this
year toward the development and
launch of MasonrySystems.org. All
companies that contribute $500 or
more will be listed for one year in our
masonry sponsors' directory on the
website. Also, we will keep you updated
on our progress every step of the way.
The Voice of the Masonry Industry
Together, we can compel our cus
tomers to choose masonry over non
masonry systems by showing them the
best in masonry design and giving them
the objective information for which they're
looking. We can build masonry's market
share-and our bottom lines-by making
it easier for our customers to design and
build with our products. Please visit
www.MasonrySystems.org today for
more information about all the exciting
features of our new site and how you can
become a part of it.
Thank you very much for
your consideration,
Lynn Nash
President, Masonry
Executives Council
Kennison
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January 2007
Masonry 13