Masonry Magazine May 2008 Page. 34
CONSULTING
BRINGING IN AN EXPERT
Consultants are important components of your business.
By Sue Marquette Poremba
THE ROLE OF THE CONSULTANT IS THOUGHT TO BE IMPORTANT BY SOME, POINTLESS BY OTHERS. Still, how many times have you heard someone say he should have hired a consultant to help guide him through a decision-making process?
The Internet has given a country full of do-it-yourselfers a healthy shot of newfound confidence when it comes to tackling business's unfamiliar territories. Unfortunately, this can lead to a lot of wasted time, effort and money. Determining when you need a consultant can do wonders to boost your business's success and your back-office knowhow.
Why do we need consultants?
"THROUGHOUT THE DESIGN COMMUNITY, engineers across the nation don't understand masonry," says Rashod Johnson, founder and president of The Roderick Group in Chicago. "They think they understand it, because they think the materials are similar to concrete. But the fact is, it's a completely different material. It's designed differently; it's installed differently."