Roles

TOOL LITERATURE

Continued from Page 22

Marshalltown Trowel Company
104 South 8th Avenue, Marshalltown, Iowa 50158
1992 product catalog contains five pages detailing more than 120 of the most popular brickblock laying tools for

DC Institute Gives Masonry Award

Posing with awards for their work on Howard University Hospital in Washington, D.C. are (from left) John V. Sheoris, FAIA and Larry Frank, AIA, of Smith, Hinchman & Grylls Associates, Architects, Detroit, Mich.;

Dash Named Director of Washington MI

Kenneth S. Dash, formerly marketing director of the Brick Institute of America, has been appointed executive director of Masonry Institute, Inc., Washington, D.C., succeeding the late Winfield S. Holland.

The Marketing Difference
By KENNETH S. DASH

In recent times, more and more emphasis has been placed on the marketing end of the brick business. And rightly so. But what does marketing mean? To your customers, to your employees, and, most imp

new from
For years leading masonry contractors have relied on Essick mixers. Now Essick offers a completely new line of 24 mortar mixers providing the user even greater performance and durability than the "old reliables" of the past. Let your Essick

A Prospect Worth Advertising For
By KENNETH S. DASH
Director of Marketing Promotion
Brick Institute of America

Possibly the most often used expression in the marketing end of the brick business is "market penetration." Quite simply,

Exciting Time for Brick Industry
By KENNETH S. DASH
Director of Marketing Promotion
Brick Institute of America

It's time to get excited about the brick industry. Again.

The first quarter of 1974 may have caused some people t

Good Local
Brick Promotion
By KENNETH S. DASH
Director of Marketing Promotion
Brick Institute of America

Brick promotion takes many forms. Through this column readers should be familiar with the broad promotion program of the Bri

The Energy Opportunity
By KENNETH S. DASH
Director of Marketing Promotion
Brick Institute of America

When it's 95 degrees outside, this brick cavity wall gains heat at the rate of only 72Btu/h a square foot. And, from a design point

PREFABRICATED
MASONRY
MANUFACTURERS
ARCHITECTURAL CONSULTANTS
PATENTED METHODS
LICENSES AVAILABLE
International Brick Systems, Inc.
1111 James Street Syracuse, N.Y. 13203
Phone (315) 472-0171

The Next Forty Y

PREFABRICATED
MASONRY
MANUFACTURERS

ARCHITECTURAL CONSULTANTS
PATENTED METHODS
LICENSES AVAILABLE
International Brick Systems, Inc.
111 James Street Syracuse, N.Y. 13203
Phone (315)472-0171

Books...

# PUT THESE UP AGAINST YOUR TOUGHEST JOBS.....
BIL-JAX
Scaffolding...
Hoisting Towers...
Shoring!
One of the world's leading producers.
Don't Gamble... with your job profits! Take no chances! Insist on Bil-Jax equipment. It's

Directly Behind Directly Ahead
By KENNETH S. DASH

The brick industry, from manufacturers to dealers to contractors to bricklayers, are all participating in what will be known as the best year in the history of the modern brick industry. Why?

a complete line
of heaters meeting
OSHA requirements

Oil fired heaters from 90,000 BTU to 2,000,000 BTU meet OSHA requirements.

LP-Gas heaters with UL approval meet OSHA requirements. If your local dealer does not have Aeroil OS

NOW LIFT UP TO 5000 lbs.

Oury-Jumbo Hoists offer the muscle for the big lifts. Loads of 3000, 4000 or 5000 lbs. Lifting speeds up to 225 fpm. To heights up to 500 ft.

Three models, all automatic, with the famous Oury-Jumbo Hoist feature