Masonry Magazine January 1974 Page. 61
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Communications
By KENNETH S. DASH
Director of Marketing Promotion
Brick Institute of America
I can't think of any communication problem that can't be solved if we all follow the axiom of simplicity. That is, break a problem or situation down into its most basic elements, draw a logical and realistic deduction, and propose the most simple solution. Then sit back, view your decision from afar, and make the conclusion even simpler.
The brick industry could well take heed. Fortunately, we have a product which, by its very nature, is simplicity itself. A brick is a small piece of earth in the shape of a three-dimensional rectangle which either adorns or supports buildings.
Among its more simple, and highly promotable, virtues are that brick can be purchased in nearly any desired color, and that it doesn't burn, dent, peel, rot, warp, can't be eaten by termites and doesn't need painting. All of these virtues are so because they come hand-in-hand with the product. They're built-ins.
But communication, in reality, involves people-people like brick manufacturers, brick dealers, mason contractors and bricklayers. These four audiences have but one common goal: to place as much brick in the wall as possible. Period.
To this extent it is incumbent upon all elements of the brick industry to communicate effectively, and simply, with those design and purchasing persons we work with. For instance, an architect should be familiar with BIA's Brick Sizes. It has run several times in Sweet's Architectural Catalog and a similar version will appear in the 1974 Sweet's Light Construction File (builders). The publication clearly and simply discusses brick sizes and includes many easy to understand drawings.
Brick panels are another important item. BIA has just concluded major seminars titled "Designing with Brick Panels" in Bethlehem (Pa.), Chicago, and Atlanta, which over 200 architects attended. Additionally, our Technical Notes have brick panel information and, surely, there will be more literature and seminars to come in the months ahead.
BIA has a number of items which make the communications job easier: the BIA brick masonry estimator slide rule; the Case Studies and Technical Notes Series; the Comparative Ultimate Cost of Building Walls, Walls to Save Dollars, Bricklaying Vocational Textbooks, and Brick Ideas and Brick Builder Notes. All these items serve to make our job easier. Simpler. More rewarding.
There is no problem that the brick industry cannot solve when all four elements-manufacturer, dealer, mason contractor and bricklayer-meet to re-evaluate our established lines of communication and, if necessary, find a better way.
Earl Child Elected to Head Utah Masonry R&P
Earl Child, a sixth-generation mason from Springville, has been elected president of Utah Masonry Research & Promotion headquartered in Salt Lake City.
Elected with him were Glen Close, Don Rozema and Reed Nielsen, vice presidents, and Jerry Hofheins, secretary-treasurer.